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Your skin: A natural protective shield

The outer layer of our skin is designed by nature to protect the deeper layers of your skin from irritants and toxins. Once this protective layer is damaged, irritants can far more easily penetrate your body, causing dry skin conditions like eczema, psoriasis, multiple skin allergies and many other less desirable health problems.

Just like your gut, your skin is also home to a community of billions of friendly living microorganisms, also known as skin flora. This community is called skin microbiome. Think of it as an invisible eco-system that lives on the skin that's working to help keep it healthy and in good condition.

Why is my skin so dry, even after using a conventional lotion?

Dry, itchy skin is nature’s way of warning you that the protective elements of your outer layer of skin have been stripped away. What you don’t know is that many of the soaps and cleansers you currently use, greatly reduce your body’s natural ability to repel the thousands of irritants and toxins that are commonly found in the environment, home and workplace that damage your natural defenses, including destroying your skin microbiome.

Many conventional lotions are designed to only provide temporary relief. By applying artificial moisture to your skin's outer layer, they reduce your skins natural oil production, thinking that it is now well hydrated. This generally leads to further dryness and irritation - and an ongoing need to apply the lotion. 

A Shielding Lotion works far better at providing a natural healing system.

The better lotion: Shielding Lotions work in harmony with your skin.

A shielding lotion is designed to provide an invisible shield by bonding with the outer most layer of skin cells, and enhancing your skin's natural defenses, while also protecting your skin's microbiome. 

KEEPS THE BAD STUFF OUT

A Shielding Lotion™ works to strengthen your skin’s natural barrier, while helping to prevent toxins and irritants from damaging your skin.

KEEPS THE GOOD STUFF IN

Clinical studies have shown that a Shielding Lotion™ will keep your skin hydrated and protected against irritants that cause dry skin, by locking in the naturally occuring moisture & oils where they belong.

The result allows your skin to essentially heal itself. 

6 X the hydrating factor*

In the past, Glycerin has been the standard against which all humectants (substances that absorb or help another substance retain moisture) are measured. Until now, no other humectant drew in as much moisture from the air as glycerin.


However, the recent discovery and subsequent testing of Shielding Lotions™ and their positive and beneficial effect on your skin such as Skin MD Shielding Lotion demonstrated a moisturizing factor of at least 6 times greater than glycerin!


Combined with its protective properties and natural ingredients, this makes Skin MD Shielding Lotion a truly unique and revolutionary dry skin treatment!